WHERE VETERANS
Receive THE
HOLLYWOOD TREATMENT
A COMMUNITY BOND THAT ATTRACTS
As the home to Ft. Bragg for the past 100 years, Fayetteville has welcomed and celebrated servicemen and women as they trained, deployed, returned and retired. So it is only fitting that every year, Fayetteville extends an invitation to Heroes Homecoming, a one-of-a-kind multi-day commemoration befitting the men and women who served in each conflict. With programs throughout the community offering insight into the unique challenges and sacrifices so we all may better understand.
A Sea of Appreciation
Preprinted newspaper inserts with message to vets on one side and program event on the other
Triage for the media
Scout influencers and the writers that can carry the story far and wide
Invite the right people
Elaborate press "survival" kits made the invitation impossible to ignore
Make it meaningful
Media outlets couldn’t say no to an event that features the M*A*S*H cast honoring Korean War vets
Vets Get Star Treatment
Often overlooked Korean War vets get their due. Personalized tours on Ft. Bragg with their M*A*S*H contemporaries. Mutual admiration, hugs, handshakes and tears
A Standing Room Only Tribute
Some were fans. Others were there to hear the stories for the first time. Memorable for all
Honest Connections
Chance encounters turn into media photo ops
Fayetteville’s Day in The Sun
Doing good things can be newsworthy. Respect. Support. Honor
Fayetteville's dedication to its mission continues today
After the first implementation of Heroes Homecoming, Time Magazine named Fayetteville, NC—America's Hometown
Never forget WWII Vets
Dwindling in number, WWII vets had their own stories retold by school children so we all will #neverforget
Foster relationships and memories that will live on
We embedded their stories in the hearts and minds of the generations that came after
