A COMMUNITY BOND THAT ATTRACTS
As the home to Ft. Bragg for the past 100 years, Fayetteville has welcomed and celebrated servicemen and women as they trained, deployed, returned and retired. So it is only fitting that every year, Fayetteville extends an invitation to Heroes Homecoming, a one-of-a-kind multi-day commemoration befitting the men and women who served in each conflict. With programs throughout the community offering insight into the unique challenges and sacrifices so we all may better understand.
Preprinted newspaper inserts with message to vets on one side and program event on the other.
Scout influencers and the writers that can carry the story far and wide.
Elaborate press "survival" kits made the invitation impossible to ignore .
Media outlets couldn’t say no to an event that features the M*A*S*H cast honoring Korean War vets.
Often overlooked Korean War vets get their due. Personalized tours on Ft. Bragg with their M*A*S*H contemporaries. Mutual admiration, hugs, handshakes and tears.
Some were fans. Others were there to hear the stories for the first time. Memorable for all.
Chance encounters turn into media photo ops.
Doing good things can be newsworthy. Respect. Support. Honor.
After the first implementation of Heroes Homecoming, Time Magazine named Fayetteville, NC—America's Hometown.
Dwindling in number, WWII vets had their own stories retold by school children so we all will #neverforget.
We embedded their stories in the hearts and minds of the generations that came after.
"It is so great that this community is heavily involved in making sure that we don’t forget" Loretta Switt, M*A*S*H* Guest Star