It seems like we are all trying to eat healthier. Yet, produce labels and claims can be downright confusing and even intimidating— especially for those of us new to organics. So as Eastern Carolina Organics (or ECO) outgrew their name geographically, we saw an opportunity to cut through the confusion and be a beacon for organic farming.
We created an identity system that would not only stand out, but make the idea of organic more approachable by turning nature’s own heroes into messengers. So everything that you buy in the produce aisle becomes a small part of the story.
That’s nature’s rhythm. That’s HAPPY DIRT.
Garden pests like aphids are no match for natural protectors like lady bugs
Organic farms need cover crops like goldenrod to enhance the soil and provide a safe haven for beneficial insects
The familiar honey bee and other nectar-loving pollinators are essential for crop propagation
Nature’s gifts of sunshine and fresh water play vital roles for growing healthy crops
There’s goodness for all with Happy Dirt
From the farmers who grow happy, vibrant, organic produce— Happy Dirt is a peek into nature's magic that makes organic so good for us all