WHERE THE
RIGHT CROWD
IS A PERFECT RECIPE
LIVE BEAUTIFULLY
For both designers and consumers, the HanStone Quartz Boutique Collection signaled the arrival of a worthy lifestyle brand that mirrored a high-design aesthetic. But with limited exposure beyond kitchen & bath showrooms, Hanstone was overshadowed by the advertising weight of much larger industry players.
Armed with a budget of new countertops we identified key designer/influencers to expose the HanStone Quartz story and drive interest with astounding results.
THE COMPANY YOU KEEP
Do your homework. Great influencers are good storytellers
DON’T PLAY FAVORITES
A multi-platform approach doesn’t tune anyone out
NAME DROPPERS
Well-known brands add credibility
NAME DROPPERS
Well-known brands add credibility
CONTENT THAT ENGAGES
These influencers interact with their followers, and it shows
Revenue from Sample Sales
Activity after influencer campaigns started compared to previous period (Mar 1, 2018 - Mar 1, 2019 vs. Feb 28, 2017 - Feb 28, 2018)
Traffic from Social Media
Activity after influencer campaigns started compared to previous period (Mar 1, 2018 - Mar 1, 2019 vs. Feb 28, 2017 - Feb 28, 2018)
Organic Search
Activity after influencer campaigns started compared to previous period (Mar 1, 2018 - Mar 1, 2019 vs. Feb 28, 2017 - Feb 28, 2018)
Sessions via Instagram Feed Referral
Activity after influencer campaigns started compared to previous period (Mar 1, 2018 - Mar 1, 2019 vs. Feb 28, 2017 - Feb 28, 2018)
Sessions via Instagram Stories
Activity after influencer campaigns started compared to previous period (Mar 1, 2018 - Mar 1, 2019 vs. Feb 28, 2017 - Feb 28, 2018)