"THERE HAS TO BE A BETTER WAY"
In an industry where associates are often under estimated, overworked and underpaid—founder, Chuck Wall discovered a better way to deliver the reliable labor force that distribution centers didn't even know they needed...until now. We refocused and repositioned the brand's founding principles, turning them into a communication tool that can be amplified and echoed throughout the entire company.
You can only be as successful as your best ideas allow you to be. We took chairmen and founder, Chuck Wall's hard earned experiences and folded them into marketing, PR and recruitment assets.
The Little Book of Big Ideas offers inspiring thought-leadership that supports FHI's vision and sets the stage for a culture building and recruitment asset.
The bold and inventive advice is paired with intense visuals— making for a memorable 'Ah-Ha'-moment as prospects read.
Each idea makes an echo within the brand's ethos. Physical and digital applications invigorate the company's culture from within — increasing recruitment pull.
By identifying the relatable insights of the man who pioneered an industry, we were able to aim them at relevant prospects while helping to establish a culture of confidence.
The Little Book of Big Ideas is a constant reminder to keep one’s eye on the ball. Satisfied customers and employees are the ultimate prize.
"I chose FHI because it gave me an opportunity to grow within the company and become a better person not only through hard work but as an all around individual." -FHI Brand Associate - #2,801