30 YEARS IN THE MAKING
In 1989, Dilworth introduced serious coffee to North Carolina, supplying small batch, ethically-sourced coffee to independent shops and distributors alike. And as business grew over the next few decades, independent coffee shops relied on them for turn-key supplies, equipment and training. But greater distribution and retail presence didn’t translate to commensurate Dilworth Coffee brand awareness among consumers.
With a 30-year anniversary as excuse, our job was to show the “newer is better” coffee culture that Dilworth still had a lot of worthwhile coffee wisdom. So we channeled our inner “Dude” to share the vibe.
Dilworth Coffee is here for you…always
We’ve been doing this for 30 years
In-Store posters share the “It’s All Good” Dilworth vibe
Posters that invite, not profess
Seasonal displays make the case for something new
Deliver the brand experience with every cup
The perfect vehicle for sharing a taste of Dilworth Coffee
Dilworth is an invitation to enjoy a little more
Instagram “30 for 30” campaign re-introduced the Dilworth story through coffee shop baristas and their one-of-a-kind concoctions
"For the first time ever, our brand voice felt like it had been captured in a way that resonated with our customers while making us proud" Jeff Vojta, Founder & CEO