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THIS IS A SPECIAL PLACE


The far-reaching effects of COVID-19 took us all by surprise - threatening lives, jobs and businesses. Yet rather than lament the loss of visitors that drive the hospitality industry, the Fayetteville North Carolina Convention & Visitors’ Bureau chose a different path. Turning the spotlight on the special kind of people who call Fayetteville home.

The goal was simply to help a beleaguered community reflect on their collective dedication to one another. With every share, comment and article the video became a source of pride for the citizens and a powerful lesson for the rest of us.

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AN ATTITUDE TO BE ENVIED

In a military town, ideals are shown through actions.

SELFLESSNESS IS A CONSTANT

The culture of service resonates within everything. Schools, businesses and community heritage imbue a dedication to one another that is matched by few.

A MESSAGE FOR US ALL

A shining example of admiration from a community that knows it well.

THIS IS A SPECIAL PLACE

Well versed in the valor required to press forward, Fayetteville reminds us of the strength we have as a nation to overcome difficult times..

AND THE PEOPLE TOOK NOTICE

Media outlets covered the story, amplifying the positive message. Views and shares continue to climb across social media channels..

"So, when a DMO breaks through, we gotta share. They don't just express their hope for a future visit. They live their brand" Bill Geist's Zeitgeist