THIS IS A SPECIAL PLACE
The far-reaching effects of COVID-19 took us all by surprise - threatening lives, jobs and businesses. Yet rather than lament the loss of visitors that drive the hospitality industry, the Fayetteville North Carolina Convention & Visitors’ Bureau chose a different path. Turning the spotlight on the special kind of people who call Fayetteville home.
The goal was simply to help a beleaguered community reflect on their collective dedication to one another. With every share, comment and article the video became a source of pride for the citizens and a powerful lesson for the rest of us.
In a military town, ideals are shown through actions
The culture of service resonates within everything. Schools, businesses and community heritage imbue a dedication to one another that is matched by few
A shining example of admiration from a community that knows it well
Well versed in the valor required to press forward, Fayetteville reminds us of the strength we have as a nation to overcome difficult times.
Media outlets covered the story, amplifying the positive message. Views and shares continue to climb across social media channels.
"So, when a DMO breaks through, we gotta share. They don't just express their hope for a future visit. They live their brand" Bill Geist's Zeitgeist