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WHERE BEING TRUE TO YOURSELF CREATES A RIPPLE EFFECT

This is a Special Place

The far-reaching effects of COVID-19 took us all by surprise - threatening lives, jobs and businesses. Yet rather than lament the loss of visitors that drive the hospitality industry, the Fayetteville North Carolina Convention & Visitors’ Bureau chose a different path. Turning the spotlight on the special kind of people who call Fayetteville home.

The goal was simply to help a beleaguered community reflect on their collective dedication to one another. With every share, comment and article the video became a source of pride for the citizens and a powerful lesson for the rest of us.

Click Here To Watch

An Enviable Attitude

In a military town, ideals are actions.

Selfless Service is a Constant

In our heritage, our people, our schools.

Selfless Service is a Constant

In our heritage, our people, our schools.

Selfless Service is a Constant

In our heritage, our people, our schools.

Selfless Service is a Constant

In our heritage, our people, our schools.

Selfless Service is a Constant

In our heritage, our people, our schools.

A Message for us all

Caring is a way of life.

This is a Special Place

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And The World Took Notice

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"So, when a DMO breaks through, we gotta share. They don't just express their hope for a future visit. They live their brand." Bill Geist, Bill Geist's Zeitgeist - Tourism. Trends. Tactics. Technology.