A MAIOR QUAM OMNES-PARTES INTEGER EST // GET IN TOUCH

WHERE INTRIGUE IS AN INVITATION

Beyond Khakis and Button Downs.

In the bustling college town of Chapel Hill, older, established hotels rule the day by playing tradition and history to the hilt. So even with an ideal location, luxurious accommodations and terrific amenities, the nondescript “boutique” Franklin Hotel was in a continual battle to either fit in, or be ignored.

Rather than settle for being second fiddle, we set out to attract an eclectic, educated, artistic and well-traveled clientele, common to higher education environs, by channeling the worldly nature of the hotel’s namesake - Ben Franklin.

The Franklin Hotel became simply, The Franklin. And the hotel became an invitation to explore and connect. And a new attitude was born.

Identity: Style From Substance

This is a brand with lots of depth and richness. Explore and be rewarded.

Every touch matters

Everything a guest sees is a reminder of the The Franklin’s ethos and charm.

Open Doors & Minds

Door keys may be a thing of the past. But here, every “key” is unique. Something for guests to compare.

A language that defines and defies convention

Simple reminders that The Franklin has a soul built around service.

We think Ben would have said it like this

A hotel with wit and charm is fun to be around.

This is not an invitation. It is a statement

Want the movers and shakers to talk about your brand? Give them an invitation they wouldn’t refuse.

A meddling of minds

Individual moments that surprise & delight are fuel for tomorrow’s conversations.

Out of 2,500 Hilton hotel names The Franklin their top brand experience.