It seems like we are all trying to eat healthier. Yet, produce labels and claims can be downright confusing and even intimidating—especially for those of us new to organics. So as Eastern Carolina Organics (or ECO) outgrew their name geographically, we saw an opportunity to cut through the confusion and be a beacon for organic farming. We created an identity system that would not only stand out but make the idea of organic more approachable by turning nature’s own heroes into messengers. So everything that you buy in the produce aisle becomes a small part of the story. That’s nature’s rhythm. That’s HAPPY DIRT.