The Right Crowd Is The Perfect Recipe

For both designers and consumers, the HanStone Quartz Boutique Collection signaled the arrival of a worthy lifestyle brand that mirrored a high-design aesthetic. But with limited exposure beyond kitchen & bath showrooms, Hanstone was overshadowed by the advertising weight of much larger industry players.

Armed with a budget of new countertops we identified key designer/influencers to expose the HanStone Quartz story and drive interest with astounding results.