Marketing Is Discipline, Not Magic

We’ve all seen the stats. CMOs have a shorter shelf life than ever. And for most, it’s not for a lack of ability or intention. So with all of our marketing classes, MBAs and best-selling gurus with quotable quips of wisdom, how is it that marketing efforts so often miss the mark? After all, the plan is thorough and sound. Yet somehow, selling the plan through the corporate gauntlet is more about survival than getting it right. We conflate feedback with direction. And cede expertise to personal agendas, office politics and fear of change. Becoming willing accomplices. Accountable to our own watered down plans. You’ve convinced yourself. Now convince others. Overcome objections with conviction, confidence and yes, passion. Give others permission to believe your marketing plan is the answer you all need.